Winemaker The Hidden Sea launches ocean waste clean-up campaign

An Australian sustainable wine brand is helping to clean up the world's oceans after joining forces with the ReSea Project.

The Hidden Sea, whose wine range includes shiraz, chardonnay and rosé, has launched a campaign with the Danish environmental project to remove one billion plastic bottles from the world's oceans by 2030.

For every case of wine sold globally, one kilogram of plastic will be removed from the ocean and recycled - which is equivalent to 10 plastic bottles per bottle of The Hidden Sea purchased.

The community-driven ReSea Project works mainly in South East Asia - a major recipient of plastic waste from countries around the world - where it removes plastic waste from the ocean and recycles it.

Justin Moran, co-founder of The Hidden Sea, said: "The partnership with ReSea Project made perfect sense to us as it aligns with our brand heritage and allows us to fulfil our business purpose. By listing our wines, buyers and retailers will be supporting a global ocean waste plastic initiative, raising awareness among consumers of this crisis, and ultimately making a quantifiable difference."

The Hidden Sea has recently appointed Kingsland Drinks as its exclusive UK distributor to support its charitable project. Pete Fairclough, brand manager at Kingsland, said: "This is a unique new partnership for the wine sector and we're thrilled to be a part of it. The initiative with ReSea Project will certainly resonate with younger drinkers and those who actively make sustainable choices, and enjoy uncomplicated wines with a modern appeal."

Kenny Louring, marketing manager at ReSea Project, said: "It is important for businesses to consider the environment at every stage and the teams at The Hidden Sea and Kingsland Drinks are fully on board to make a difference and drive consumer awareness of ocean waste plastic."

The Hidden Sea takes its name from the Great Southern Ocean, which used to cover the Limestone Coast where its vineyards are located and has enriched the soils there with flavour-influencing mineral deposits.

17 August 2020 - Bethany Whymark