The Absolut Company trialling paper bottles for its vodka

Vodka maker The Absolut Company (TAC) is starting a trial with paper bottles for its products in its next step towards sustainability. 

The paper bottle prototypes will be tested with two products, Absolut Vodka (40% ABV) and Absolut Mixt (4% ABV) and will be launched initially in the UK and Sweden.

The bottles are made with 57 per cent paper and 43 per cent recycled plastic, and are themselves recyclable. The first production run is set to go into testing this November; if successful, TAC will start work on a fully bio-based bottle - its ultimate goal.

The project is part of a larger initiative with The Paper Bottle Company (Paboco) and its pioneer community, which invovles global brands such as Coca-Cola, Carlsberg and L'Oréal. It aims to encourage the use of more sustainable packaging methods and challenge the mindsets of both producers and consumers.

Of the trial, TAC said: "TAC recognises the impact the paper bottle will have in the global shift towards sustainability. By focusing on innovation, mindset and collaboration, TAC's goal of creating packaging with purpose is encouraged by the belief that conscious consumers will continue to drive the demand for environmentally clean products."

7 September 2020 - Bethany Whymark