Hardy's and Echo Falls owner Accolade appoints new GTR manager

Australian drinks firm Accolade Wines, owner of the Hardy's and Echo Falls brands, has appointed a new general manager for its global travel retail operations.

Martin MacKinnon will be responsible for leading the GTR team to drive availability, visibility and sales in travel retail channels around the world.

He joins Accolade from Royal Caribbean International, where he was sales director for the UK and Ireland. Prior to that he spent more than 12 years at Diageo, where he held a number of senior commercial and sales roles, and he has also held sales director positions at consumer brands business Kimberley-Clark.

Speaking about his new role, Martin said: "I am delighted to take on this position. My team is currently focused on supporting customers during this uniquely challenging time. Alongside this, we are planning for the future. Whilst we already have a strong global presence in travel retail, there is a huge amount more value that we can add for our customers.

"I intend for us to continue to support sales with our terrific mainstream portfolio that, with Hardy's and Echo Falls, includes two of the world's top 10 wine brands. However, the really exciting opportunity is for us to support growth for our partners in prime retail space with our premium brands."

15 September 2020 - Bethany Whymark