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New marketing boss at Provence producer Mirabeau

Provence wine and spirits firm Mirabeau has announced the appointment of a new chief marketing officer.

Richard Beaumont joins the company from the fashion division at luxury conglomerate LVMH. His appointment comes after he joined Mirabeau's board as a non-executive director in December 2019. 

Richard began his career at Diageo, where he held various sales roles before making the move into marketing and overseeing the group's luxury spirits portfolio including Tanqueray No. 10, Ketel One and Johnnie Walker Blue Label.

A decade ago he moved to LVMH, spending four years leading the Dom Pérignon UK team before relocating to New York as US brand director and then moving on to become head of Krug Champagne. For the past 18 months he has worked within the group's fashion division in London.

Stephen Cronk, co-founder of Mirabeau, said: "Working alongside each other for the past year to map out the bright future for Mirabeau, it became clear that Richard was an incredible asset in helping us define our brand development and strategic position. 

"Richard's background in luxury wines and spirits gives him a great grasp of what a brand such as ours needs to strive for, yet he also immediately understood our wish to retain our family values, culture and closeness to the customer." 

As Mirabeau's CMO, Richard will focus on further developing its range of rosé wines and spirits with a focus on new product development, reaching new customer segments, and selectively expanding distribution channels and geographical reach.

Richard said: "Having been a devoted consumer of their wines for many years, I am thrilled to be joining Stephen and Jeany and the whole Mirabeau family. The company continues to evolve through new innovations and I am delighted to be a part of the next phase of growth for this much-loved brand. We have many exciting plans for the future, however, my immediate concern is to support our trade partners during this unprecedented time."

17 September 2020 - Bethany Whymark