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The Emissary making rosé prosecco after Italian government approval

Prosecco producer The Emissary has revealed that it is starting work in its first rosé prosecco after the Italian government approved the drink's production.

The British brand has begun the first harvest of glera and pinot noir grapes from its vineyard in Treviso, Italy, which will go into its Emissary Prosecco DOC Rosé Treviso Millesimato 2020.

Like the brand's existing product range, which includes the Treviso Spumante Extra-Brut and Asolo Prosecco Superiore DOCG Brut, the rosé will be vegan, low in sugar and created using environmentally friendly techniques.

The Emissary founder Ed Smith is developing the new drink to cater to the taste preferences of the UK's prosecco and rosé wine lovers: a crisp liquid with subtle floral scents and a delicate pink hue.

Ed says, "The new industry regulations present a milestone for the prosecco category and I am honoured to be a Brit at the forefront of this innovation. The UK is the world's biggest prosecco export market and we're continuing to see an increased demand - it is now just as ingrained in British culture as it is in Italy, so I've loved developing a brand that resonates with Brits whilst maintaining the Italian heritage and passion that makes prosecco so unique."

18 September 2020 - Bethany Whymark