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Experienced drinks industry marketer launches Spirited Marketing

A drinks marketing expert with experience at major companies such as Pernod Ricard and Estrella Damm has launched her own specialist agency.

Kate Harrison, who has also held senior roles at Quintessential Brands heading up marketing for gin brands Bloom, Opihr and Berkley Square, has this week launched Spirited Marketing in south west London.

She has worked with new and established drinks brands across her 15 years in the industry, with a successful track record in growing volume and market share. Her most recent position was as marketing director for Black Cow Vodka, a post she held for three years before leaving in August 2020. 

Kate has described her new agency as having "a core and rare competency in growing drinks brands", adding: "I am adept at understanding the nuances of brands and thrive on developing compelling brand propositions. I am passionate about growing and scaling drinks businesses and doing so in a dynamic and commercially efficient way."

26 September 2020 - Bethany Whymark