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Camden Town Brewery celebrates autumn with Harvest Hells

Camden Hells Brewery is aiming to embody the spirit of autumn in the latest seasonal variation of its popular Hells Lager.

Harvest Hells (4.6% ABV) draws on the rich, malty flavours of the season with a deep red colour. The can has also had a makeover for its second annual release, courtesy of illustrator Gaurab Thakili.  It follows previous seasonal releases Hells in Hibernation and Blooming Hells, as well as a special release to support emergency workers during the Covid-19 pandemic.

For its autumnal release Camden Town Brewery has again teamed up with The Felix Project, which delivers surplus food to charities, schools and others in need across London. Demand for its services has increased significantly during the pandemic, with more than 14 million meals delivered so far this year to help those who are isolating, the homeless, children, families and others.

To support the organisation, Camden Town Brewery is launching a 'webshop can swap' on its website from 29 September to 4 October in the lead-up to Harvest Festival. It features a selection of six food items that consumers can add to their shopping basket; each item bought 'unlocks' a free can of Harvest Hells, with the value of all the items going towards food donated to The Felix Project. The brewery will also be donating 20p from every can of Harvest Hells sold to the organisation. 

Jasper Cuppaidge, founder of Camden Town Brewery, said: "With autumn comes the return of our Harvest Hells Lager for its second annual release. Harvest Hells has a darker, maltier taste than our classic Hells, making it perfect for these colder, crisp evenings at home.

"We're really glad to be working with The Felix Project for the second year running, as now more than ever the work they do is life-saving for Londoners who rely on food donations."

Mark Curtin, CEO of The Felix Project, added: "We are delighted to be working with the Camden Town Brewery again on this fantastic initiative that will help distribute increased quantities of food throughout London."

30 September 2020 - Bethany Whymark