Russian Standard Vodka comes to China

Russian Standard Vodka is to launch in China, the brand's owner Roust Group has announced.

Roust, the world's second largest vodka producer, has partnered with Beijing Soko to launch the premium Russian spirit in China.

More the 3.6 million cases of Russian Standard Vodka are currently sold every year in 85 markets across Europe, the US and Asia, and opening up the substantial Chinese consumer market could provide a significant boost to sales.

Mark Wood, regional general manager Asia Pacific at Roust Group, said: "We are pleased to introduce consumers in China to the world's number one Russian premium vodka through our partnership with Beijing Soko. This launch represents another step in becoming a leading player in a global premium vodka market. We are confident that our brands are positioned well in the Chinese market and we look forward to growing our sales and market share quickly." 

Dmitry Sokolov, owner of Beijing Soko, said: "We are excited to bring Russian Standard to Chinese vodka consumers and confident that the brand is well positioned for success in this market." 

Following a strong 2019 in Asia-Pacific, Roust Group is continuing to see good growth and market share gains in the region. Volumes for 2020 are expected to be up by 20 per cent year-on-year to more than 2.15 million litres with a strong performance in key markets including Australia and Japan.

2 October 2020 - Bethany Whymark