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All-natural agave spirit Rosaluna launches in US

A new agave spirit, Rosaluna, is hitting shelves in the United States this month.

The spirit is distilled in Oaxaca, Mexico and boasts a series of consumer-friendly tags, including low-calorie, gluten-free, plant-based, carbon-neutral, single estate, and free from additives, colours or flavourings. It is distilled with espadín agave by a brother and sister whose family has been making mezcal for six generations.

The brand was founded by a team of four: Nate Brown, who has worked with Beyonce, Alexander Wang and Yeezy; Terry Lee, brand advisor to the likes of Thrive Market and Sundays; Freddie Martignetti, an accomplished inventor and advisor at Highland Capital with ties to the beverage industry; and Pepe Mireles, an entrepreneur with 25 years' experience in film, interior design, real estate and the hospitality industry.

The team aims to use Rosaluna's environmental and dietary credentials to reach out to an audience that is more culturally engaged, environmentally aware and health-conscious. 

Rosaluna will be available through Drizly and select retailers in New York, southern California and Massachusetts priced at $39.99 for a 750ml bottle. 

7 October 2020 - Bethany Whymark