Masons of Yorkshire reveals new look for gin range

Gin brand Masons of Yorkshire has rejuvenated its range with a bold new look as it continues on a mission to raise the bar in premium UK gin.

The brand has refreshed its range with a bespoke arched bottle, a new logo and flavour colour cues on its labels for greater standout on shop shelves and bars. It will be backed by a national print and digital media advertising campaign, funded by Masons' "biggest ever marketing spend".

It coincides with the release this month of the distillery's latest flavoured expression, Orange and Lime Leaf, the latest addition to a range which also includes tea, pear and pink peppercorn and English lavender expressions.

Meanwhile, Masons of Yorkshire has also invested £1 million to create a new distillery and state-of-the-art gin lab.

Karl Mason, who co-founded the brand with wife Cathy, said: "We're taking things up a gear with a bold new look and line-up that we are confident will delight both new and existing Masons fans, as we embark on becoming one of the UK's most definitive gin brands.

"Christmas is a key sales period for pemium gin among quality seekers, whether purchasing for themslves, looking for gifts with a twist or seeking out new experiences in the on-trade. We are confident that our new image - along with the addition of new Orange and Lime Leaf Gin - will help us to take things up a gear."

7 October 2020 - Bethany Whymark