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Would you try this pizza-flavoured beer from Seven Bro7hers?

Pizza purveyor Chicago Town and brewery Seven Bro7hers are marking International Beer and Pizza Day (9 October) with an unusual collaboration: a pizza-flavoured beer.

To celebrate the launch of its stuffed crust takeaway sweet honey BBQ salami pizza, Chicago Town charged the Manchester brewery to create a beer inspired by the pizza's flavours. Appropriately called Show Me The Honey, the ale was developed to replicate the pizza's interplay of sweet and savoury flavours.

A poll by Chicago Town found three-quarters of people thought beer was the best alcoholic accompaniment for pizza - a pairing so perfect and time-honoured, there's an international day to celebrate it.

Of the new beer, Seven Bro7hers brewer Jack Dixon said: "We were keen to replicate the pizza's aroma and taste in the flavour profile of Show Me The Honey. To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit.

"Chicago Town pizza dough is made fresh every day in its bakery so it was easy to replicate with yeast, the base for any beer. Hops were added to give it a smoky salami bitterness, but not too late in the boil as we didn't want it to overpower the honeycomb malt syrups. These syrups are added to replicate the sweet yet tangy honey BBQ sauce on the pizza."

The first 100 customers who purchase the Show Me The Honey beer will get a voucher to pick up a free Chicago Town sweet honey BBQ salami pizza.

Chicago Town spokesperson Rachel Bradshaw said: "As we saw in our poll, beer is the most popular alcoholic drink to accompany a slice of pizza. So, what better way to celebrate International Beer and Pizza Day than to create a beer inspired by the bold flavours of our new stuffed crust takeaway sweet honey BBQ salami? The beer is only around for a limited time so pizza fans need to act fast to try this sweet combination together!"

The new Chicago Town pizza can be purchased at most major supermarkets including Asda, Iceland, Ocado, Tesco and Morrisons. The Seven Bro7hers Show Me The Honey can be purchased from its online beer shop.

9 October 2020 - Bethany Whymark