PINK Prosecco to hit UK and US markets

PINK Prosecco, one of the first brands to launch a prosecco rosé, is bringing its new beverage to the UK and US markets.

Created by the founder of Slim Wine, the sparkling wine has has been produced in Treviso at a winery owned by the vice-president of the Prosecco Council, using glera and pinot nero (pinot noir) grapes.

It follows a change in regulation by Italian authorities earlier this year that allowed the production of rosé prosecco for the first time. The new regulations state that prosecco DOC rosé must be produced from a majority of glera grapes, and can include 10 to 15 per cent pinot nero to achieve its pink hue.

Presented in a striking black and pink bottle, PINK Prosecco has tried to give its brand an on-shelf advantage in the on and off-trade while also appealing to the 'Instagram generation'.

Paul Anthony Gidley, CEO of PINK Prosecco, said: "There's clear demand in the market for a strong pink prosecco and there's definitely an opportunity for drinks buyers and hospitality outlets to capitalise on the new trend to drive sales and repeat custom. 

"There's a real buzz about PINK Prosecco on social media and it is set to bring a welcome highlight to the end of 2020. We have an amazing raft of events planned for next year, and trade and consumers alike will all have the opportunity to attend our 'PINK Parties'.

"Since the Prosecco Council in Italy gave the go-ahead for prosecco DOC rosé we've been working hard behind the scenes to get the brand, bottle and bubbles just right. The result is a versatile, stylish and appealing product which we're certain will be the next big trend among wine fans.

"Brits are the biggest consumers of prosecco behind its native Italy. Thanks to our experience with Slim Wine, we know that the UK has been shouting for an innovative new sparkling wine and we are pleased to be among the first to hit the market with this new prosecco DOC rosé."

PINK Prosecco will be stocked on Vivino, Amazon and www.pinkprosecco.com, and will be available in independent retailers and venues across the UK from early November. This will be closely followed by its launch in the US.

It comes after wine brand The Emissary announced in September that it would be making a rosé prosecco for the British market.

24 October 2020 - Bethany Whymark