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London brand Good One joins growing UK hard seltzer market

A new hard seltzer brand is launching in the UK market next month with a range of enticing botanical flavours.

Good One will launch its low-calorie ready-to-drink products in three flavours, each 4% ABV: cloudy grapefruit and thyme, lime and cucumber, and raspberry, basil and lime. 

Its sodas are brewed with Northumberland spring water and are small-batch distilled with real fruit alcohol in East London. The drinks are low in sugar and carbohydrates, vegan and plastic free, while the company has also partnered with an environmental social enterprise which engages in tree planting. It says its vibrant cans are designed to reflect the brand's "whimsical and offbeat personality".

Good One founder Yulia Denham said: "We are a small family-run business with a big mission to make it a Good One. We are excited to introduce our high-quality, sustainable hard seltzers that use no artificial flavours, colours, sweetners or preservatives. Real fruit and interesting flavours with a botanical twist can be expected when you have a Good One." 

To combat the perception that hard seltzers are more suited to summer, Good One says it will be releasing various flavours in different seasons. Its products will be available to pre-order from 26 October and will officially launch on 2 November.

27 October 2020 - Bethany Whymark