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Steklarna Hrastnik hosting webinar on drinks premiumisation

Glass product manufacturer Steklarna Hrastnik will be exploring the market for drinks premiumisation in a webinar later this month.

Going Premium will take place from 3pm to 4pm CET on Tuesday, 10 November, exploring the opportunities in the premium and super-premium drinks marketplace as the global population demongraphics change and growing middle classes in developing countries gain purchasing power.

The rise in demand for premium and super-premium spirits has been evident during the Covid-19 pandemic, with people choosing to 'drink better' when making alcohol purchases to enjoy at home.

An outline for the session states that it will cover consumer and market directions in premiumisation and how the glass bottle design and manufacturing sector can adapt and add value through these changes in the market, with a case study from Berryshka Spirits.

To find out more about the webinar and to sign up go to

1 November 2020 - Bethany Whymark