Campari UK takes over distribution for two Mexican drinks brands

Campari UK is to take over the distribution of super-premium brands Ancho Reyes and Montelobos from 2 November.

The brands, previously distributed by Mangrove UK, will join Campari's Prestige portfolio, which includes the likes of Appleton Estate rum, Wild Turkey and Grand Marnier. 

Campari will take over distribution for all the brands' expressions currently availabe in the UK market: Ancho Reyes Original and Verde; and Montelobos Espadin, Ensamble, Tobala and Pechuga. 

Ancho Reyes makes chilli liqueurs using a family recipe that dates from the 1920s, using handpicked poblano chillies native to Puebla, Mexico. Montelobos, named after the 'Mountain of the Wolves', is the first certified mezcal from the city of Puebla and uses organically cultivated and sustainably sourced agave. The brand has been driven by Iván Saldaña, a world-renowned expert in agave and mezcal.

Of the acquisitons, Campari UK's managing director Brad Madigan said: "The acquisition of both Ancho Reyes and Montelobos will further diversify Campari UK's growing Prestige portfolio, with the addition of a unique, award-winning Mexican liqueur and an artisanal mezcal.

"As both distinctive and super-premium brands, Ancho Reyes and Montelobos are a perfect fit and we are thrilled to have them as part of our ever-growing Prestige portfolio. I would like to thank the team at Mangrove UK for their commitment in establishing these brands in the UK market; we're looking foward to further building on their great work."

1 November 2020 - Bethany Whymark