Haig Club launches festive Clubman bottle

Haig Club, Diageo's single grain Scotch whisky created in partnership with David Beckham, has launched a limited-edition bottle design.

The new Haig Club Clubman bottle, a first for the brand, is available in the UK off-trade and aims to bring a festive twist to the whisky's striking sqaure bottle design with abstract Christmas bauble imagery.

Ellie Deans, Haig Club brand manager at Diageo, said: "Each year Christmas represents endless opportunities for retailers to create excitement and drive sales and with this year's Christmas set to be noticeably different, the power of a gift has never been so important as people look to connect with friends and family at a distance.

"Since launching five years ago, Haig Club has helped to define a new era in whisky and attract a new demographic of whisky drinkers to the category. With its smooth, light flavour and striking new bottle design, the limited-edition Haig Club Clubman makes an excellent addition to shelves this Christmas."

The limited-edition Haig Club Clubman is available online and in store (while stocks last) at Tesco, Sainsbury's, Asda, Waitrose, Co-op and other major UK supermarkets with a recommended price of £25.

11 November 2020 - Bethany Whymark