Whisky maker Loch Lomond appoints new US sales and marketing partner

Loch Lomond Group will take on Blue Ridge Spirits & Wine Marketing as its new US sales and marketing partner from January 2021.

It comes after a period of strong sales growth for the whisky maker in the US and ends a successful three-year partnership with Stoli Group.

Blue Ridge will manage Loch Lomod Group's portfolio of Scotch whisky brands in the US, including its award-winning single malts from Loch Lomond and Campbeltown malt whisky Glen Scotia. 

Colin Matthews, Loch Lomond Group CEO, said: "Over the past three years we have grown our brand presence in the US significantly, and we would like to thank the Stoli Group for its contribution to that.

"Our ambition now is to further accelerate growth and we look forward to working with the Blue Ridge team who, through additional focus and allocation of resources, will help to secure new key chain distribution nationwide and bring Loch Lomond Group's brands into its extensive national distributor network."

Blue Ridge CEO Carlos Carreras said: "It's a real pleasure to welcome the Loch Lomond Group's brands to our portfolio of leading wines and spirits. Their award-winning Scotch whiskies perfectly complement our existing range.

"We have many decades of experience working with world-famous brands and delivering impressive brand growth via our nationwide sales network for our partnerships, and we look forward to working with the Loch Lomond Group team to bring their outstanding premium range of Scotch whiskies to spirits lovers across the US."

Loch Lomond Group's US portfolio includes the Loch Lomond Original, 12 Years Old and 18 Years Old expressions and The Open Golf Championship Special Editions, as well as the full range of Glen Scotia whiskies from Double Cask to the Glen Scotia 25 Years Old.

The group's production spans a number of sites in Scotland, including the Loch Lomond malt and grain distilleries in Dunbartonshire, the Glen Scotia distillery in Campbeltown and its bottling plant in Ayrshire.

14 November 2020 - Bethany Whymark