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Lager brand Lucky Saint supporting The Drinks Trust through donations scheme

Alcohol-free lager brand Lucky Saint has joined an initiative to support The Drinks Trust for the rest of the year through financial donations.

As part of fundraising scheme The Tipping Point, which has brought together a number of drinks brands, Lucky Saint will be donating 12.5 per cent of profits from sales of 24-packs of its lager to The Drinks Trust until the end of the year.

Industry charity The Drinks Trust has helped more than 5,000 people in the drinks and hospitality industry with financial grants this year alone. It has also contributed to a number of wellbeing services, to provide on-going care and support to people working in the industry throughout the pandemic. The organisation is funded by partners within the industry, as well as thousands of volunteers and contributors.

Launched in October 2018, Lucky Saint's 0.5% lager is independently brewed in Bavaria and has seen success in the UK this year, including listings with City Pub Co venues and wine retailer Majestic.

19 November 2020 - Bethany Whymark