UK cocktails business Lockdown Liquor & Co. completes first investment round

Pre-mixed cocktails company Lockdown Liquor & Co. has completed its first investment, launched round in a bid to scale up its operations.

Founded in April 2020, amid the UK's first coronavirus lockdown, the company offers small-batch premium blended cocktails made by mixologists and achieved sales of more than 10,000 bottles in its first six months in operation.

Its first investment round, completed in October, saw Lockdown Liquor & Co. release 8 per cent of its equity to fulfil the first phase of its growth plan. It is now focusing on securing distribution channels in retail and hospitality and hiring more staff to assist with logistics and sales.

Philanthropy was built in as a key pillar of Lockdown Liquor & Co.; following its support to the NHS Charities Together, it has confirmed a collaboration with charitable community Founders Pledge.

The Lockdown Liquor & Co. collection currently contains five cocktail - Picante, Pepino, Pepino Russo, Tucci and Espresso Martini - which can be purchase in three measures from 200ml to 1.5l.

Founders Natasha and Jack Durling, founder and global director of Total Management Group, helped build awareness of their new brand through a social media campaign and word-of-mouth, and have appointed experienced bartender Luca Stiletti as head of mixology.

Natasha and Jack said: "We are delighted to have obtained investment, not only to fulfil our ambitious growth plans, but to be able to cement our intention from the start to give back and support those causes that were fundamental to our original initiative.

"We have chosen to partner with Founders Pledge, a community of entrepreneurs finding and funding solutions to global challenges, to assist with charity research to fulfil evidence-led solutions to worthwhile problems."

26 November 2020 - Bethany Whymark