UK hard seltzer brand High Water launches

The latest UK-based hard seltzer brand to hit the market is aiming to bring the best of British to the category.

High Water hard seltzers, which launched in the UK in December, are made with triple-distilled vodka and spring water from the Cotswolds. The range launches with three flavours: lemon and elderflower, cucumber and mint, and mango and peach.

Coming in at 5% ABV, the seltzers are made with no artificial ingredients and each 250ml can contains less than 100 calories.

It joins the fast-swelling ranks of British hard seltzer brands that are taking advantage of the booming trend in the UK, including Good One, Twist, Bodega Bay, Island Bay, Mike's and Two Brooks.

In a bid to appeal to the environmentally conscious as well as the health conscious, High Water uses plastic-free recyclable packaging and has pledged to donate 1 per cent of its profits to UK-registered marine conservation charity Just One Ocean. 

Nick Britton, founder of High Water and a former head of innovation at Diageo, said: "I have seen the incredible success of hard seltzers in the US, driven by the same trends we see in the UK, yet when I tried a number of the existing brands I didn't find one that was perfect for me. I therefore set out on a quest to make a product of the highest standard that was delicious, under 100 calories, low in sugar and made with all natural ingredients.

"When you are living your best life, being with friends - whether that has to be virtually or ideally soon in person - or perhaps picturing yourself at the water's edge, enjoy a High Water with the peace of mind that it contains no artificial ingredients and that a portion of the profit is donated to looking after the oceans we love."

5 December 2020 - Bethany Whymark