Loch Lomond Group launches range of hard seltzers

Scottish distiller Loch Lomond Group has joined the hard seltzer market with the launch of its Forritt range.

Meaning 'forward' in the Scots language, the Forritt range of botanic hard seltzers combine distilled alcohol, sparkling water and natural botanicals. It launches with three flavours: peach, lemon and mint; watermelon, lime and basil; and strawberry, rhubarb and ginger.

The 4.5% ABV drinks are vegan, sugar-free, and contain 90 calories in a 330ml can. 'Tryit' mixed-flavour packs and 12-can cases are available to purchase at www.forrittdrinks.com.

Loch Lomond Group is one of a number of drinks producers to join the hard seltzer market in 2020, alongside new brands that have launched to take advantage of the US trend which is making a splash with health-conscious drinkers in the UK.

Calum Leslie, innovation director at Loch Lomond Group, said: "Forritt is for the forward-thinking consumer looking to try something new, and with the hard seltzer market gathering momentum in the UK now is a great time to launch this range.

"With Forritt, customers can enjoy a lower-calorie drink without having to sacrifice that all-important flavour. The natural botanicals infused with our fruit blends add an extra dimension to our range, making Forritt an exciting new offering for consumers to enjoy."

The Forritt range brings another dimension to the Loch Lomond Group product portfolio, which already includes whiskies, gin and vodka.

7 December 2020 - Bethany Whymark