Bacardi launches global dance collaboration with 'Congo Feat. You'

Bacardi is challenging rum fans across the UK to 'do what moves them' through song and dance, with the chance to appear in an official music video for a remake of a Latin Pop classic.

"Conga Feat. You" is a reimagining of the song that launched the meteoric rise of Miami Sound Machine's Emilio and Gloria Estefan, and Bacardi hopes to introduce a new generation of music and dance enthusiasts to the track through its remake.

Fans will have the opportunity to get their groove on with members of dance troupe Diversity, in partnership with London fitness studio FRAME, for a virtual dance class where they can learn new moves and submit video content of themselves to be included in the music video for the track.

The online classes will take place on 9 and 11 December from 6pm. Tickets are available from moveyourframe.com. More details on how to submit content can be found on the @bacardi_uk, @diversity_official and @aleshaofficial Instagram channels.

After the submission period ends on 13 December, producer Boi-1da and Bacardi will select users to appear in the music video, set to debut in the week leading up to the Grammys in January 2021.

Diversity's Jordan Banjo said: "Bacardi has a long legacy with music and we are so excited to be involved in this global movement, calling on rum fans, music lovers and dancers to join us in perfecting the moves to 'Conga Feat. You'. When you hear the track you just want to get up and dance - you don't have to be a professional dancer, just show your passion for the music and get moving."

Ned Duggan, global senior vice president of Bacardi, said: "Bacardi is a brand that thrives off bringing people together, and given the current state of the world, we wanted to create an opportunity to connect them by joining in ressurecting this global hit, blessed by Emilio and Gloria Estefan themselves."

Pictured are Meek Mill and Leslie Grace, who have partnered with Bacardi on "Conga Feat. You".

5 December 2020 - Bethany Whymark