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Boë Gin launches pre-mixed gin and lemonade cans

Boë has become the latest gin brand to enter the ready-to-drink (RTD) market with a duo of pre-mixed gin and lemonade cans.

The Boë Violet with Rose Lemonade and Boë Passionfruit with Sicilian Lemonade are both 5.5% ABV, and with fewer than 80 calories per 250ml can, they are among the lowest-calorie offerings in the category. The cans are currently available through Boë's website.

The brand, known for its distinctive colourful range, conducted a survey earlier this year which found that lemonade was fast catching up to tonic as a mixer choice for gin, and had actually surpassed the classic partner among younger drinkers (aged 18 to 34).

This year has also seen it release its first full-strength flavoured gin, Apple & Lime, designed to work better with lemonade than tonic.

Carlo Valente, director at Boë Gin, said: "We've worked hard to ensure that our new cans are not just low on calories, but also bursting with flavour. They are a standout addition to the RTD market and look great on shelf, too.

"We know that a lot of customers already enjoy our gin with lemonade, so these cans are an enticing combination and the perfect accompaniment to any home bar this Christmas."

The RTD category has been a winner in the UK amid the Covid-19 pandemic, as many people looked for pre-mixed and portable options that could be drunk outside at socially distanced gatherings, or that would enable them to enjoy bar-quality mixes at home. 

8 December 2020 - Bethany Whymark