The Label Makers give bold look to new rum brand Lost Years

Packaging design firm The Label Makers has helped to create a premium look for start-up rum brand Lost Years.

The debut collection of four rums from independent rum house Cane & Able has been sourced from leading Caribbean and Latin American distilleries. It has its roots in marine conservation, particularly efforts to support the endangered sea turtle, with every purchase of Lost Years generating a donation to help baby sea turtles.

Once the brand's founder, entrepreneur Lee Smith, had decided on the rum blends for the collection, he asked The Label Makers to provide high-impact labels for the complete range. 

The resulting labels were produced on Avery Dennison Martele materials and hot foiled using a mix of colours and of fluted and flat hot foils to enhance texture, with special attention paid to the central turtle design. 

Lee said: "The labels convey exactly the distinctive look and feel that we were looking for. Feedback on the brand has been phenomenal, much due to the quality of the labels and the design. We had a great working relationship with The Label Makers from day one."

He added: "As Lost Years is our debut brand, clearly we have plans for other projects in the near future. Based on our experience so far, we wouldn't hesitate to work with The Label Makers again."

Alastair Fielding, key accounts manager at The Label Makers, said: "It has been great to work with Lee on the Lost Years collection, It's always a bonus when the brand owner has a clear vision for the end result. Each of the rum blends are world class and I'm confident that the labels perfectly complement their uniqueness."

12 December 2020 - Bethany Whymark