Unicorn Tears Gin rebrands and releases full-strength gins

Unicorn Tears Gin has unveiled a new brand iteration, with a new full-strength gin recipe and bottle design.

The brand relaunches with two expressions - Classic and Raspberry Pink - which both retain the 'shimmer' for which its original gin liqueurs were renowned.

Created by Firebox.com and its Mythical Spirits label in 2015, the original Unicorn Tears gin liqueurs were sold in retailers including John Lewis, Selfridges and Harvey Nichols and sold more than 150,000 bottles in the UK.

The new-recipe spirits are 37.5% ABV vegan-friendly premium gins with botanicals including juniper, mandarin, almond, raspberry, coriander and pepper, plus exotic additions of horned melon, Buddha's hand and star fruit. The new bottle designs were created in collaboration with Leeds-based design agency Analogue.

Unicorn Tears Gins are available exclusively from Firebox.com in 50cl bottles with a special launch price of £24.99 (RRP £29.99) and a 5cl miniature for £6.99 (RRP £8.99).

Kristian Bromley, managing director of Firebox.com and Mythical Spirits, said: "We were overwhelmed by the popularity of the original Unicorn Tears range. The originality of our concept and the Instagrammability of the shimmering liquid prompted a massive trend in gin liqueurs and shimmering spirits which has rippled through the industry and dominated supermarket shelves and drinks cabinets across the world. We didn't mean to start a trend and we're sorry about some of the copycats who followed us.

"Five years after it all started, we're back to offer something new and unique again. We've improved our emotion-harvesting techniques during the sadness of 2020 and we can't wait to offer our customers' drinks cabinets something fun, unusual and delicious this festive season. As well as working with our fantastic retail partners across the UK, we're all set for global expansion in 2021, with plans to bring Unicorn Tears Gin to Europe, the Far East and the US."

21 December 2020 - Bethany Whymark