Benromach launches virtual distillery tour

Scottish distiller Benromach is helping whisky enthusiasts to explore and learn about its distillery from the comfort of their own homes with a new virtual tour. 

The interactive tour, made using 3D technology, provides a step-by-step guide to the Speyside distillery's approach to whisky making.

In a typical year Benromach welcomes more than 15,000 visitors from 70 countries to its distillery and visitor centre, but had to close its doors to the public when the coronavirus pandemic hit the UK early in 2020.

In an effort to bring people back to its Forres site - in any way it could - the distiller partnered with Scottish virtual technology firm View360 to create an immersive tour that can be accessed through its website.

Virtually hosted by Benromach brand home manager Susan Colville, the tour offers 'visitors' the chance to learn about some of the specifics involved in the distillery's whisky-making process.

Keith Cruickshank, distillery manager at Benromach, said: "We have always enjoyed welcoming visitors and whisky enthusiasts to our distillery to meet the team and learn first-hand about our unique, handmade approach to whisky making.

"For those who are unable to visit in person now or for whatever reason in the future, we hope you will enjoy being able to experience the distillery for yourselves regardless of where in the world you are."

Jo Robinson, VisitScotland regional director for Moray Speyside, said: "Being home to more than half of Scotland's malt whisky distilleries, Speyside is famous for its wonderful whisky. This makes it the ideal place to discover more about Scotland's famous drink, but unfortunately visitors have been unable to experience it for the most part of this year. 

"It's great to see Benromach look at innovative new ways of welcoming visitors through its doors, albeit virtually, and help tell the story of the craftsmanship that goes into every dram."

17 December 2020 - Bethany Whymark