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Noughty alcohol-free sparkling wine launching in UK

A new organic, vegan, alcohol-free sparkling wine is launching in the UK from January 2021.

Noughty, a non-alcoholic sparkling Chardonnay, will be launching with North South Wines across the UK. 

Produced with 100 per cent Spanish Chardonnay grapes, the dealcoholised wine is produced using a historically patented method which avoids the addition of unenecessary sugar. Per glass, it has almost half the sugar content of competitor alcohol-free sparkling wines.

As well as being vegan and organic, the wine is also halal-certified. It is aiming to cater to the growing number of people looking to reduce their alcohol consumption, but not wanting to sacrifice luxury drinking experiences.

Kim Wilson, managing director of North South Wines, said: "We have been championing the no/low category since day one and this addition means that we have a sparkling 0% for all occasions to offer our customers, alongside La Gioiosa and Belle & Co.

"With Noughty, we can cater for that luxury non-alcoholic adult drinking occasion with a wine that delivers on quality, style, and feel-good factor, being organic and suitable for vegans. It's a pleasure to be working with Amanda and her team for the next part of the Noughty journey."

Noughty's creator Amanda Thomson, CEO and founder of Thomson & Scott, says that several years ago she recognised a trend among consumers of increasing concern about what was in their food and drink.

"There is a vast amount of evidence to show that consumers are drinking less alcohol and looking for top-quality alternatives in beer and spirits. No one is tackling the alcohol-free sector to cater to the next generation of quality wine drinkers who don't want to consume alcohol. Noughty are the first to produce a luxe, alcohol-free sparkling Chardonnay that is also 100-per-cent organic and vegan certified."

Noughty Organic Sparkling Chardonnay will be sold through retailers including Waitrose, Harvey Nichols and Planet Organic (RRP £8.99).

29 December 2020 - Bethany Whymark