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McGuigan Wines supporting The Three Drinkers in mindfulness campaign

Australian wine brand McGuigan Wines has kicked off 2021 by partnering with TV trio The Three Drinkers on a new campaign.

The brand is supporting the group's 'Mind, Sense & Soul: Life Hacks for a Calmer 2021' campaign, with a focus on its alcohol-free range, McGuigan Zero. 

The campaign features a series of videos hosted by TV presenters and drinks writers Aidy Smith and Helena Nicklin, who showcase tips and coping mechanisms designed to calm anxieties and bring a bit of positivity to 2021.

A total of 12 videos will go live on The Three Drinkers website and social channels throughout January, each exploring a different theme with topics including Light, Sound, Write and Move.

Aidy Smith said: "We're incredibly thankful to McGuigan for helping us push this campaign further. As someone who has lived with Tourette Syndrome since the age of seven, coping mechanisms have had a colossal impact on my life. I'm humbled to be able to share these with people at a time when they need them the most."

Julian Dyer, COO at McGuigan Wines owner AVL, said: "We are delighted to be working with The Three Drinkers again and supporting this great campaign. At McGuigan we have always strived to provide a variety of wines, giving our consumers choice. Zero is an extension of this for consumers who choose to drink less or no alcohol as part of making better life choices, which fits perfectly with this campaign.

"McGuigan Zero is now the third largest no-alcohol wine brand in the UK, after only 12 months in market. It is important that we continue to execute these types of campaigns to maintain strong growth and continue to build brand awareness amongst our audience."

13 January 2021 - Bethany Whymark