Brad Pitt relaxes poolside in Miraval Rosé 'Spirit of the Riviera' campaign

Brad Pitt has been snapped savouring the relaxing mood of the French Riviera in a new campaign for wine brand Miraval Rosé.

To coincide with the launch of the brand's 2020 vintage this week, Miraval has launched a campagin with the tagline 'Spirit of the Riviera', in which award-winning actor Pitt is captured by fashion photographer Lachlan Bailey.

Miraval sought out Bailey - an Australian photographer known for his highly cinematic, sophisticated style - to shoot the campaign, which is designed to encapsulate the 'chill-out mood' of the Riviera.

It shows Pitt relaxing beside a swimming pool - in Los Angeles, rather than France - to demonstrate that Miraval can help drinkers to achieve that Riviera mood anywhere. 

Produced in the brand's château in Provence, Miraval says its 2020 Rosé has an elegant pink hue, a fresh and fruity nose, and 'vivacity', minerality and citrus notes on the palate. 

Photo: Miraval x Lachlan Bailey

15 January 2021 - Bethany Whymark