Ramsbury Single Estate Spirits reveals new bottles and Waitrose listing

Ramsbury Single Estate Spirits has revealed a new packaging design for its products as it announced a nationwide listing with Waitrose.

The new-look Single Estate Gin and Vodka bottles will be available in more than 230 stores and online at waitrose.com from 1 February 2021.

Created by design agency Stranger & Stranger, the new bottles feature unique coordinates showing the location where the the grain was grown on the Ramsbury Estate to make the spirit. They are made with 100-per-cent recyclable tinted glass, using a light colour palette.

Louisa Makin, UK country manager at Ramsbury Single Estate Spirits, said: "At Ramsbury we pride ourselves in combining tradition and innovation in pursuit of perfection when it comes to crafting our spirits, and our new design embodies this ethos too. We love the inclusion of the illustrations of the Ramsbury fields, which are cleverly applied to the inside of the lower labels to showcase the origin of the liquid and bring our closed-loop production process to life.

"As well as the new bottle, expanding our listing at Waitrose in store and online represents a significant milestone for Ramsbury Single Estate Spirits and we're incredibly excited for its launch. It's a source of great pride for us as it demonstrates that there is a continued consumer demand for quality, sustainable spirits and we can't wait for new consumers to discover Ramsbury."

Stranger & Stranger stated: "New hidden details on the pack include maps of the estate, which emphasise the field coordinates where the winter wheat is grown, aiding the Ramsbury Single Estate storytelling experience. Aesthetically we wanted to give the brand a fresh, contemporary look and to ensure all details aligned with Ramsbury's sustinable practices." 

Inspired by the 19,600-acre Wiltshire estate from which they take their name, the Ramsbury spirits are also available off-trade from 31Dover, Master of Malt, The Whisky Exchange and Distillers Direct, as well as select on-trade locations.

15 January 2021 - Bethany Whymark