Tanteo Tequila launches Espero label

Spirits brand Tanteo Tequila has announced the release a new label, Espero Blanco Tequila. 

Made by the Destiladora Juanacatlan (NOM 1551) in Juanacatlán, Mexico, the new expression - the name of which means "I hope" in Spanish - is made with Blue Weber Agave using traditional brick ovens.

The Tanteo brand, owned by its cooperative of agave famers, has helped to rejuvenate the economy in Juanacatlán. It currently produces a higher-proof blanco tequila and three pepper-infused expressions: jalapeño, chiptole and habanero.

The recipe for Espero Blanco Tequila was developed from the distillery's house brand, Carreta de Oro, the spirit which encouraged now-CEO and master blender Neil Grosscup to get involved with the distillery.

Mr Grosscup said: "The growth of Tanteo has long been our priority and focus, and I always knew that one day the distillery's phenomenal house tequila would need to be shared with the world.

"In the wake of the Covid-19 crisis as we began thinking of ways we could support bars and restaurants in the recovery, it struck me that there had never been a better time to introduce this high-quality, well-produced tequila without mark-up. With Espero, we seek to inspire hope in our partners and friends."

Tanteo Espero Tequila (40% ABV) is in the midst of a national roll-out in the USA in select on and off-premise locations.

19 January 2021 - Bethany Whymark