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Master of Malt relaunches trade sales division

E-commerce platform Master of Malt has relaunched its B2B sales division after identifying the sector as a key priority during 2020.

Master of Malt Trade, which launched in 2010, has been revamped with a new slogan - 'Great Drinks. Delivered' - and a dedicated micro-site online for new customers and account holders.

The relaunch also includes investment in the Master of Malt Trade in-house team in recruitment, marketing and training. All account managers undertake a WSET (Wine and Spirit Education Trust) Level 2 award in spirits.

It follows months of customer research by Master of Malt during the coronavirus pandemic.

Liam Belton, Master of Malt Trade lead, said: "We know that our customers have  faced an extremely difficult year, with the uncertainty only continuing into 2021. It was the right time to relaunch Master of Malt Trade, putting customer needs front and centre.

"We're giving our account holders access to up-to-date trends and insights we've gathered from our sister platform, Master of Malt, We're prioritising flexibility through next-day delivery and our no minimum order policy. And we always offer competitive pricing on our incredible range.

"Our hope is that through this offering, businesses of all kinds can feel supported by our expert team through this challenging time. We can't predict the future, but we can work with our customers to help them with all aspects of stock sourcing."

Businesses can register for an account at Any business that opens a new account before 1 March will receive a free bottle of either Bathtub Gin, That Boutique-y Whisky Company World Whisky Blend, or Jaffa Cake Gin with their first order (T&Cs apply). 

18 January 2021 - Bethany Whymark