Infinium Spirits signs exclusive distribution deal with WEBB Banks

California-based Infinium Spirits has announced an agreement with premium spirits distributor WEBB Banks.

The deal will see WEBB Banks take on exclusive distribution of the Infinium Spirits portfolio in the Americas, the Caribbean basin, select Central American markets, and cruise lines. 

It represents a major milestone for Infinium Spirits as its global portfolio - which includes Skrewball Peanut Butter Whiskey, Templeton Rye American Whiskey, Zaya Rum and Tears of Llorona Tequila - continues to expand.

Shane Fitzharris, senior vice president-general manager of Infinium Spirits, said: "We are very excited to start working exclusively with WEBB Banks through their international route to market. This marks an important step for Infinium Spirits as we continue to expand the global footprint of our portfolio.

"Our strategic partnership with WEBB Banks will allow our award-winning spirits portfolio to further build brand equity and global growth through their existing channels with a specific focus on the travelling consumer."

WEBB Banks CEO Andy Consuegra added: "We are very proud and honoured to add Templeton Rye, Skrewball, Zaya Rum and Tears of Llorona to the WEBB Banks portfolio, and we welcome Infinium Spirits as a valued partner... our goal will be to drive growth for Infinium Spirits products in the Caribbean and Central American domestic market, and the travel retail channel through our extensive distribution network."

28 January 2021 - Bethany Whymark