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Tanqueray reveals launches of blackcurrant gin and pre-mix cans

Premium gin brand Tanqueray has announced a series of innovative expansions to its range, set to hit the market throughout 2021.

First to join the Diageo brand's portfolio will be Tanqueray Blackcurrant Royale, a 41.3% ABV flavoured expression launching this month.

Inspired by Charles Tanqueray's travels to France, the new expression blends the brand's London Dry Gin with French blackcurrants, vanilla and black orchid for a sophisticated flavoured gin. It will be available from Amazon from 4 February and is rolling out in selected supermarkets from 17 February, with a plan to launch in the on-trade later in the year.

In April it is set to release ready-to-drink (RTD) cans featuring its Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin. The 250ml cans will combine the gins with tonic water, tapping into a growing trend for premium pre-mix products. The announcement comes in the same week that Slingsby Gin launched two premium pre-mix products.

Meanwhile, a revamped pack for Tanqueray Rangpur Lime Distilled Gin (41.3% ABV) is also set to launch in April in Tesco and selected other stores. The renamed Rangpur Lime gin will be showcasing a new lime green pack, designed to ensure on-shelf stand-out and communicate its bold citrus flavour profile.

Adrienne Gammie, marketing director for gins at Pimms & Baileys, said: "The gin category continues to thrive and this is primarily motivated by consumer demand for new and exciting variants.

"Tanqueray has always been commended for its taste and quality - and the introduction of Tanqueray Blackcurrant Royale is an extension of the brand's commitment to introducing rich and exciting new choices to the market.

"We continue to see a huge trend in customers seeking new formats - especially in the pre-mix category. The new can formats provide convenience to the consumer, whilst being able to enjoy a high-quality serve at home."

4 February 2021 - Bethany Whymark