Don Papa signs UK distribution deal with Indie Brands

UK spirits distribtuor Indie Brands has announced a distribution partnership with Don Papa Rum.

It joins Indie Brands' growing portfolio of global spirits producers, including the Isle of Arran Distillery, Saint James Rhum, Koskenkorva Vodka and Tequila Fortaleza.

The first premium single island rum from the Philippines, Don Papa was launched in 2012 by Stephen Carroll, managing director and founder of the Bleeding Heart Rum Company.

It is distilled and aged in American oak barrels on the island of Negros Occidental - known locally as Sugarlandia. The brand is currently available in 30 markets worldwide. The announcement of the new partnership follows a major winter marketing campaign for Don Papa, 'It only happened once'.

Douglas Cunningham, founder and CEO of Indie Brands, said: "Believing in brands that do things differently and have an obsession with creativity, craft and quality, there couldn't be a more natural fit. Don Papa truly brings something special to both established rum drinkers and new explorers to the category. We are very excited to start this partnership and we look forward to continuing building Don Papa, driving growth and sharing this great brand with consumers."

Stephen Carroll added: "We are absolutely delighted at this new partnership between Indie Brands and Don Papa. There is a wonderful passion for the brand in the Indie team and we look forward to making the brand much more broadly available to consumers in the UK.

Don Papa is available in the UK with Sainsbury's, wine merchant Majestic, major specialist retailers and online, as well as in bars and restaurants.

8 February 2021 - Bethany Whymark