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Absolut vodka bottles now made of 50 per cent recycled glass

Vodka brand Absolut has reached a significant milestone in its efforts towards greater sustainability, achieving 50 per cent recycled material within its glass bottles.

The brand - Sweden's largest food exporter and user of recycled clear glass, has achieved the internally set target four years ahead of schedule. 

Through close collaboration with specialists at Ardagh Glass, Absolut has maintained its bottle's defining characteristics and clarity with the use of high-quality recycled glass.

Using recycled materials is an key tenet of the The Abslout Company's bid to create a more circular business.  

Stephanie Durroux, chairwoman and CEO at The Absolut Company, said: "This is proof that our sustainability work is at the forefront of everything we do. We already run one of the world's most energy-efficient distilleries and our overall sustainability targets remain ambitious. To reach some of our targets, well before deadline, is very pleasing."

Anna Schreil, vice-president of operations at The Absolut Company, said: "We have a close and long-term collaboration with our glass manufacturer Ardagh. Through weight reductions, increased use of recycled glass and other measures, we have reduced CO2 emissions from glass production by 10 per cent in only five years and continue to work toward improving this even further."

10 February 2021 - Bethany Whymark