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Hi-Spirits launches own-brand rum range Jung & Wulff

Spirits distributor Hi-Spirits UK has announced the launch of a new luxury rum range showing off the best of the Caribbean. 

The Jung & Wulff range features three limited-edition expressions - Trinidad No. 1, Guyana No. 2 and Barbados No. 3 - which will launch into the UK in 2021.

Its name is a reference to spirits industry pioneers L. E. Jung and Frederick Wulff, past owners of the Sazerac House and Peychaud's Bitters and an integral part of the spirits community in New Orleans.

The new rums have been blended by Sazerac's master blender Drew Mayville, using specially selected liquids from each country. The blends feature a range of pot and column-distilled molasses-based rums, aged for up to 15 years. The product labels feature vibrant imagery designed to represent the rum's country of origin.

In tasting notes supplied for each of the rums, Hi-Spirits says Trinidad No. 1 has a silky texture with medium oakiness, Guyana No. 2 is a perfect sipping rum with a rich and creamy texture, and Barbados No. 3 is full bodied and buttery with dark chocolate notes.

Liam Sparks, Bond & Royal portfolio manager at Hi-Spirits, said: "Jung & Wulff were early importers of rum, distributing to cafés and bars across New Orleans and beyond. These rums are a testament to them, for their ongoing quest to acquire and distribute fine spirits. 

"I’m delighted to launch these rums as part of the Hi-Spirits UK portfolio. Strictly limited, our Jung & Wulff rums celebrate three influential places: Trinidad, Guyana and Barbados. I believe these rums are a true interpretation of each island’s style and brilliantly showcase the different terroirs that are available throughout the Caribbean." 

11 February 2021 - Bethany Whymark