Scallywag whisky and chocolate pairing at heart of new campaign

Douglas Laing is hoping to tempt drinkers to try the pairing of whisky and chocolate with a Valentine's Day campaign for its Scallywag whisky.

The multi-channel marketing campaign aims to encourage experimentation among whisky drinkers, with a series of lifestyle images, a Valentine's cocktail recipe and a digital campaign launching across Scallywag Speyside Malt Scotch Whisky's top 10 markets.

Independent firm Douglas Laing said it intended to "invest heavily" to target content through Instagram advertising, display media and email marketing.

Cara Laing, director of marketing in her family business, said: "We’ve invested heavily in the Scallywag and chocolate pairing at both consumer and trade level in recent years. The consistent feedback on how perfectly the rich, sherry and fruity profile of Scallywag enhances the decadent flavours and texture of chocolate is resoundingly positive, and we’re excited to inject new energy into the platform with this new campaign.

"Valentine’s Day is a key gifting period in the whisky calendar and our new campaign seeks to ensure Scallywag will be the whisky of choice for loved ones this February."

Scallywag's Valentine's Day cocktail, 'Fur-ever Yours', is a take on a White Russian. Find the recipe in full below:

Scallywag "Fur-ever Yours"

Ingredients

·       40ml Scallywag
·       25ml hazelnut liqueur
·       25ml dark chocolate liqueur
·       100ml whole milk

Method

Combine all ingredients in a shaker with cubed ice. Shake vigorously and strain into a chilled coupe glass. Garnish with dark chocolate shavings to serve. 

11 February 2021 - Bethany Whymark