Jose Cuervo introduces price mark packs

Leading tequila brand Jose Cuervo has launched its first price mark pack for convenience stores in the UK.

The Mexican brand said it aims to drive consumer confidence and retailer value with the price mark packs for its Especial Silver and Especial Reposado expressions, which retail at £15.99 for a 50cl bottle.

Research quoted by Jose Cuervo places tequila as the fastest-growing spirit category within the impulse purchase category, reflecting broader growth in beer, wines and spirits sales in the convenience market.

Oli Pergl, tequila educator at Proximo Spirits UK, said: "As consumers look to recreate their on-trade experiences at home, we have seen the move to shopping local and supporting independent retail. 

"What's more, tequila is no longer viewed just as a shot at the end of a 'big night'. Instead, consumers are recreating more exciting, flavoursome drinks, such as the Margarita and the tequila and tonic."

Jose Cuervo's price mark packs are available nationwide in the UK at cash and carrys including Bestway, Hare Wines, Elbrook and United Wholesale Scotland.

18 February 2021 - Bethany Whymark