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Texas-based Deep Eddy Vodka launches lime expression

Texas spirits brand Deep Eddy Vodka has launched a new expression: Deep Eddy Lime. 

The fast-growing American spirit brand created the new release by blending its 10-times distilled Original Vodka with lime juice for a bright, tart flavour. 

It joins a number of other citrus expressions in the Deep Eddy Vodka range, including the grapefruit-flavoured Ruby Red, Orange and Lemon. The producer says its new lime expression can be served neat, topped up with seltzer or as a citrussy cocktail base.

Reid Hafer, group product director at Deep Eddy, said: "From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavour true to the brand's reputation. Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavours and passion for the Deep Eddy experience."

Since launching its first product, Deep Eddy Sweet Tea, just over a decade ago, Deep Eddy has grown into a brand selling 1.5 million cases a year. Its portfolio also includes Peach and Cranberry expressions.

Deep Eddy Lime will be available nationwide in the US from March 2021. Its launch will be supported by in-trade and consumer media, social media, out-of-home displays and retail point-of-sale.

19 February 2021 - Bethany Whymark