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Chase Distillery signs deal with British and Irish Lions

Chase Distillery has signed a deal with The British and Irish Lions as an official supplier, making its vodka and gin official spirits of the Lions Tour.

As part of the deal, the field-to-bottle distiller will receive commercial rights including in-stadia branding and tickets for both the Castle Lager Lions Series and the Vodafone 1888 Cup match against Japan, scheduled to take place at BT Murrayfield on 26 June. 

The deal also gives Chase Distillery access to digital and social media rights and to the Lions’ events programme, and the option to create bespoke content using Lions archive and on-tour footage.

The Herefordshire distillery will also have access to Lions players and coaches for commercial appearances and promotions, as well as the opportunity to watch the team train.

Ben Calveley, managing director at The British and Irish Lions, said: "It is fantastic to welcome Chase Distillery to our family of commercial suppliers.

"In Chase Distillery, we have found a partner who share our passion for excellence, and we are very pleased to have them on board."

Founded in 2008, Chase Distillery produces gins and vodkas using potatoes and apples grown on its farm. As well as its flagship spirit, Chase GB Gin, its portfolio includes six other gins, four vodkas and an elderflower liqueur. 

Director James Chase said: "As a proud British brand, we could not be more excited to be teaming up with the Lions, and to become an official supplier for the series too.

"Both the Lions and everyone at Chase Distillery have a shared commitment to be the very best in our fields, so for us, it’s a perfect partnership. We already have a number of exciting plans scheduled."

To launch the partnership, Chase Distillery has released an announcement film featuring a voiceover from British and Irish centre Jeremy Guscott.

26 February 2021 - Bethany Whymark