Hi-Spirits Ireland to distribute Echlinville brands

The Echlinville Distillery has signed a new distribution agreement with Hi-Spirits Ireland.

The deal will see Dublin-based Hi-Spirits distribute the Echlinville portfolio, which includes Dunville’s Irish Whiskey, Weaver’s Gin and Echlinville Irish Pot Still Gin, across Ireland.

Based in Kircubbin, Co. Down, Echlinville become Ireland’s first field-to-bottle distiller and the first new distillery in Northern Ireland for more than a century when it started production in 2013.

The new deal with Hi-Spirits Ireland will increase exposure for the distillery’s brands in the on- and off-trade throughout Ireland. It comes just ahead of the launch of Dunville’s 1808, a blended whiskey that Echlinville hopes will act as a ‘gateway’ to the wider Dunville’s range.

Echlinville Distillery owner Shane Braniff said: "We are excited about this new partnership and the opportunities it will present for both Echlinville and Hi-Spirits Ireland. Our combined expertise, passion and commitment to quality will provide the momentum for the next phase of Echlinville’s growth.

"The agreement will see our Dunville’s Irish Whiskey range together with Weavers Gin and Echlinville Irish Pot Still Gin take their place among Hi-Spirits Ireland’s impressive portfolio. We look forward to working with the Hi-Spirits team to introduce our award-winning spirits to an increasing number of trade and retail partners and grow our presence in our home market."

George Roberts, Hi-Spirits Ireland country manager said: "We are delighted to announce this partnership with Echlinville Distillery brands, that have earned a strong reputation for innovation, versatility and quality with both the trade and consumers alike.  

"The attention to quality in both liquid and exceptional branding ensures Echlinville will make a strong addition to both our Irish whiskey and gin portfolio. With an outstanding marketing and engagement plan, we are excited for the future of these brands and all of the opportunities that lie ahead."

Hi-Spirits Ireland is a subsidiary of USA-based Sazerac Company, distributing a portfolio including Paddy Whiskey, Southern Comfort, Buffalo Trace, Fireball and Antica Sambuca.

20 March 2021 - Bethany Whymark