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Mangrove UK to distribute English Whisky Co. spirits

The English Whisky Co. has appointed Mangrove UK to manage its UK distribution.

The family-run brand hopes the new partnership with spirits specialist Mangrove UK will enhance its already well-established position in the on- and off-trade, as well as building its customer base and opening up new routes to market.

Distilling since 2006, the English Whisky Co. uses locally grown barley to create its spirits, which are distilled and aged at its St George’s Distillery in Norfolk. It was highly commended in the 2021 Icons of Whisky Awards and scored the title of Best English Single Malt at the World Whiskies Awards 2020.

With the new deal, both the English Whisky Co. and Mangrove UK hope to capitalise on a growing interest in premium ‘new world’ whiskies.

Mike Fisher, head of sales at the English Whisky Co., said: "With the ever-increasing interest and demand for English whisky in the UK, we wanted to partner with a company that could both help us support our existing customers and develop new avenues for our range of multi-award-winning whiskies and liqueurs. 

"Having known some of the Mangrove team for a long time, I believe we will be able to work well together in pursuit of the common goal of providing the UK drinks market with great quality products and service."

Nick Gillett, managing director at Mangrove UK, added: "We see The English Whisky Co. as a perfect choice across all channels, with a flavour profile that is loved by the on-trade and a range and strategy that totally supports the independent off-trade with special bottlings and casks. We have a focus on world whisky and the diversity that exists within the category, of which English whisky will be a cornerstone."

In addition to the single malt whiskies which come under the umbrella brand of ‘The English’, the distiller also produces grain whiskies and liqueurs under the brand name ‘The Norfolk’ as well as launching regular special and limited editions.

18 March 2021 - Bethany Whymark