Speciality Brands to distribute Canadian whisky and gin brands

Canada’s Corby Spirit and Wine has signed an exclusive UK distribution deal with Speciality Brands.

The Canadian spirits producer, importer and distributor will see three of its premium craft spirit brands – Lot No. 40 rye whisky, Pike Creek whisky and Ungava gin – join the Speciality Brands portfolio from 1 April.

These new additions will help Speciality Brands to bolster its roster of world whiskies and gins, which already includes Nikka from Japan, Kentucky-based Michter’s, Kavalan from Taiwan and Venezuelan gin Canaïma. 

With Lot No. 40, Pike Creek and Ungava, Speciality Brands will focus on growing the brands’ on- and off-trade presence including e-commerce, supported by a range of educational training sessions run by the distributor’s brand ambassadors.

Stephane Cote, vice president of new business ventures at Corby, said: "We are delighted to join forces with Speciality Brands on these great brands following their successful introduction to the market by Pernod Ricard UK. 

"Speciality Brands has a proven track record of building craft spirit brands in the UK, and we are excited at the prospect of introducing more consumers to our Lot No. 40, Pike Creek and Ungava brands."

Chris Seale, managing director at Speciality Brands, added: "Corby creates high-quality Canadian spirits with genuine provenance and heritage and we’re delighted to add these brands to the Speciality Brands family. They’re well positioned to take advantage of the growing appetite for world whiskies and gins."

19 March 2021 - Bethany Whymark