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Grant’s unveils new-look bottle for Triple Wood bottling

Grant’s is rolling out a 12-year-old whisky to join its Triple Wood line up in an upgraded bottle.

The blended Scotch whisky brand is set to roll out the award-winning Triple Wood 12 Years Old to a wider audience in a show-stopping new bottle.

This new addition to the Triple Wood range is produced using liquid aged in three different barrels, with the third – a sherry cask – serving to dial up the whisky’s flavour. It is housed in a triangular black bottle with striking modern iconography. 

The release of the new liquid and bottle design come as Grant’s sets its sights on a bigger slice of the premium blended Scotch whisky market. It will start with a focused marketing, sales and distribution drive in 12 key global markets, including Canada, Portugal, Poland, Cameroon, and global travel retail. 

This will be accompanied by a campaign encompassing OOH and digital communications celebrating collective achievement, under the banner ‘Weather the Storm Together’, as well as advocacy and influencer marketing.

Grant’s global brand ambassador, Danny Dyer, said: "It’s a well-known industry secret that our grain whisky is so sought after it’s been used by the big boys in their blends for years. With the opening of the Ailsa Bay Distillery back in 2007, we were able to increase our production capacity so we can now share more of our award-winning aged stocks with a wider global audience.

"A gold medal-winning whisky like this needs to be bottled in something really impressive, and this bottle upgrade will stand out spectacularly on shelf or behind the bar. Grant’s Triple Wood 12 looks as good as it tastes and is testament to the fact that when the right people stand together, great things happen."

Grant’s is blended by respected master blender, Brian Kinsman, who personally selected the three barrels for Grant’s Triple Wood 12. "Creating a blend at scale is one of the hardest jobs you have as a master blender, which made receiving the IWSC Award for the best blended whisky such a satisfying honour,” he said. “We’ve gone the extra mile with Grant’s Triple Wood 12, aging it for a minimum of 12 years and using a sherry cask as the third barrel to add a sweet spice to balance the vanilla and sweetness."

22 March 2021 - Bethany Whymark