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The Famous Grouse launches The Famous Lions

The Famous Grouse has launched a limited-editions whisky to celebrate its role as official sponsor and whisky of the British and Irish Lions.

The Famous Lions bottling, which features a Famous Grouse label amended to read ‘The Famous British & Irish Lions’, will be available exclusively through Tesco from Tuesday 30 March.

The whisky brand says it will make an ideal dram to sip, or to mix in its signature Grouse and Ginger cocktail, while watching the British and Irish Lions in action in South Africa this summer.

Chris Anderson, head of Edrington Brands, said: "The launch of The Famous Lions is an exciting addition to The Famous Grouse range, and demonstrates the spirit of rugby and how much we value sport. 

"We have been investing in the sport of rugby for the past 30 years, so we are extremely excited to announce our commitment to this great game through this partnership. We hope to engage with The Famous Grouse and Lions fans by offering a bespoke bottle to celebrate our coming together."

30 March 2021 - Bethany Whymark