Seven Bro7hers launches charity beer with Rugby League's Rob Burrow

Manchester brewery Seven Bro7hers has teamed up with Rugby League's Rob Burrow on a limited-edition beer to raise money for the Motor Neurone Disease Association (MNDA).

The beer, a 5% ABV vegan craft pilsner, is named Roadrunner after a playful nickname coined for the light-footed Burrows on the pitch.

The can, which is signed by the former Leeds Rhinos player, pays homage to his number seven position on the field and the MND charity colours. 

Burrow, an eight-time Grand Final winner with the Rhinos from 2004 to 2017, was diagnosed with MND in December 2019 and has since become an ambassador for the MNDA.

Of the new beer, he said: "I’m so proud to have a beer named after me by Seven Bro7hers. The name came from Rugby League commentator Michael Stephenson MBE - he would often refer to me as the 'road runner'."

On his condition, Burrow added: "I’m slowly deteriorating but my head is in a good place. I am always optimistic and feel really good about my future. I’m thrilled that some of the people suffering from MND will be able to benefit from the proceeds of this beer."

Seven Bro7hers co-founder Nathan McAvoy, also a fomer Rugby League player, said: "To us Rob is one in seven million, an amazing player and family man, doing a fantastic job to raise awareness in the fight against this awful disease. It has been an honor to collaborate with Rob to bring to life his sporting legacy on the can."

Roadrunner is available exclusively on the Seven Bro7hers web shop in cases of six 440ml cans from 22 March. The brewery will be donating 60 per cent of the profits from the beer to the MNDA. 

24 March 2021 - Bethany Whymark