Martini launching range of RTDs across Europe

Martini has announced the launch of three ready-to-drink (RTD) beverages in European markets.

The Bacardi-owned vermouth brand will be launching the new expressions - Martini Fiero & Tonic, and the non-alcoholic Martini Vibrante & Tonic and Martini Floreale & Tonic - across Europe through the spring.

Demand for RTDs is on the rise across the continent, driven by the increase in outdoor socialising and the desire for easy on-the-go drinking options. The new Martini drinks have been devised by Bacardi master of botanicals Ivano Tonutti and master blender Beppe Musso.

Victoria Morris, vice president of Martini, said: "With the increased demand for on-the-go drinks, I am delighted to announce that we have expanded our offering for Martini Fiero and Martini Non-Alcoholic Aperitivo with the new RTD formats.

"We know outdoor socialising will be key this spring and these three new RTDs are an easy way to enjoy a delicious drink without foregoing quality for the sake of convenience. We are really excited for people to try them as they start to enjoy time spent with friends once again."

The Martini Fiero RTD will be availabe in Portugal and Germany from March, with roll-outs in Spain and Italy in April and June respectively. The Martini Vibrante and Floreale RTDs will be available in France from March, and in Belgium and The Netherlands from April. They will be available to buy from Amazon with an RRP of €2.25 per 250ml can.

30 March 2021 - Bethany Whymark