Non-alcoholic brand Stryyk signs distribution deals in Canada and Netherlands

The maker of non-alcoholic spirits brand Strykk has secured new distribution deals in the Netherlands and Canada.

Elegantly Spirited Ltd has partnered with spirits specialist Anker Amsterdam Spirits BV (AAS) and Canadian food and drinks importer Importations Tribeca Inc to manage the distribution of its Stryyk portfolio: Stryyk Not G*n, Stryyk Not R*m and Stryyk Not V*dka. 

AAS is one of the largest independent drinks wholesalers in the Netherlands with a nationwide customer base across the off and on-trade. Initially it will focus on the take-home market, but as soon as  the pandemic allows, it will begin working with the bartending community to establish Stryyk in the on-trade in key cities.

Importations Tribeca supplies across Canada, directly and via wholesalers, covering all channels including the Canadian Liquor Boards. It will be promoting and distributing the Stryyk portfolio through its subsidiary Club Zéro Alcool, which was launched in October 2020 and is dedicated to alcohol-free spirits and cocktails.

Alex Carlton, Elegantly Spirited CEO and founder of Stryyk, said: "Stryyk is growing strongly now and looking forward to a bumper 2021 as consumers embrace low and no alcohol. Stryyk resonates as it is designed for drinkers as a spirits alternative, not a non-alcoholic drink. It gives people their favourite flavour profiles and drinking rituals and the chance to take a break from alcohol during the evening or have a night off altogether."

He added: "These markets are strategically important to us: Dutch drinkers are adventurous and open to new trends and Canada is one of the 10 biggest markets for the no and low alcohol movement."

AAS managing director Remko Van Der Weijden said: "Non-alcoholic spirits is a strongly emerging trend in Holland and we are delighted to take on Stryyk, a pioneer of the category. It complements our existing portfolio perfectly and we look forward to quickly building its presence in Holland, a market renowned for embracing new trends."

Importations Tribeca president Isabelle Aubert, says: "We are delighted to take on Stryyk, a golden opportunity to develop this gem of a brand in the Canadian market. We have high expectations for Stryyk in Canada - its quality and affordability give it an advantage amongst this receptive audience. Success in the off-trade is our priority however we also have an opportunity to build in the on-trade."

6 April 2021 - Bethany Whymark