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Direct-to-consumer hard seltzer brand Gerry's launches

A new hard seltzer brand has hit the UK market.

Gerry's is launching with a range of spirits-based, fruity hard seltzers and hopes to create shelf standout with its pastel-coloured packaging.

The 5% ABV, gluten-free, vegan drinks contain 99 calories per 330ml can and are made without artificial colours or flavours.

The range launches with two vodka seltzers (watermelon and mint, and passionfruit and lime), two rum seltzers (pineapple and coconut, and apple and lime), and a cucumber and lemon gin seltzer.

Paul Wyber, founder and CEO of Gerry's, said: "We're really excited to launch a fun and great-tasting hard seltzer for those who want to enjoy having a good time with their friends, without all the calories that other alcoholic drinks have. 

"We also want to bring people together as part of the Gerry's Social Club, host regular events, reward them for their loyalty, and be known as more than a drinks brand. We have some exciting times ahead, and we can't wait to announce more soon."

The seltzers are available to buy exclusively from, where you can also find out more about the Gerry's Social Club.

6 April 2021 - Bethany Whymark